Muhammad Daniyal Faheem
A fashion buying aspirant with professional experience in retail operations, merchandising, and sourcing. Providing analytical expertise, trend predicting skills, and industrial manufacturing knowledge.
Profile & Education
Education & Background
Fashion Merchandiser with vast expertise in both retail and production, focusing on merchandising planning, sourcing, product development, and vendor partnerships. Excellent analytical capabilities, industrial production abilities, and an extensive understanding of the supply chain. Experienced with global brands such as The North Face, Trespass, Richfield, and Jacob Smith, as well as a strong academic background in Fashion Management and Merchandising.
Latest Education
De Montfort University | Leicester | England
BSc (Hons) Fashion Management (2024-2025)
Fashion Buying, Fashion Marketing, Fashion Merchandising, Fashion Business Innovation & R&D
Asian Institute of Fashion Design | Karachi
Diploma in Fashion Marketing & Merchandising (2022-2024) | CGPA: 3.16
Pakistan Hoisery Manufacturing Institute | Karachi
Merchandising Course (2023)
My Journey
De Montfort University, Leicester
BSc (Hons) Fashion Management (2024-2025)
Asian Institute of Fashion Design, Karachi
Diploma in Fashion Marketing & Merchandising (2022-2024) | CGPA: 3.16
Pakistan Hoisery Manufacturing Institute, Karachi
Merchandising Course (Certified by Sindh Textile Technical Board)
Skills & Proficiencies
Fashion Design
90%Creative Direction
85%Pattern Making
80%Textile Design
75%Fashion Illustration
90%Brand Development
85%Fashion Merchandising
88%Trend Forecasting
82%Range Planning
80%Product Development
85%Visual Merchandising
83%Garment Costing
78%Apparel Sourcing
80%Retail Analytics
75%Adobe Illustrator
72%Tech Pack Creation
77%Excel for Merchandising
85%Supply Chain Coordination
79%CRM Tools
70%Work Experience
Safety Operative
Mar 2025 - PresentThe North Face • Role: Security & Customer Support
Ensured a secure retail environment while delivering customer support and analyzing in-store consumer behavior to inform team strategy.
Retail Sales Assistant
Sept 2024 - PresentTrespass • Role: Sales & Visual Merchandising
Achieved sales KPIs through customer-focused product insights, while managing visual merchandising and efficient stock replenishment.
Merchandising Admin Assistant
Aug 2024 - Sept 2024IM Knitwear • Role: Packaging & Labeling
Sourced packaging, labeling, and care components for Boohoo Group's Dorothy Perkins.
Assistant Merchandiser
Apr 2024 - May 2024Indus Apparel Pvt Limited • Role: Product Development & Coordination
Facilitated product lifecycle support for Italian brands, coordinating with suppliers and buyers for fabric development, trims, QC approvals, and sample dispatches.
Internee Merchandiser
Feb 2022 - Mar 2022Pakiza Knitting • Role: Yarn Sourcing & Quality
Oversaw yarn sourcing (ISO/OEKO-TEX), GSM consistency, and implemented waste management and recycling processes.
Fashion Buying Assistant
Oct 2019 - Oct 2021Faheem Traders • Role: Buying & Inventory
Assisted in trend forecasting, seasonal buying, inventory management, and vendor evaluation to optimize sourcing and stock efficiency.
Factory Internship
Nov 2021 - Feb 2022Farrukh's Embroidery • Role: Embroidery & Sourcing
Worked with Wilcom embroidery system & sourced in-trend threads & sheets.
Portfolio Projects
SS24 Trend Forecasting & Merchandising Strategy
Sustainable Fashion Sourcing Initiative
Digital Fashion Buying Platform Development